Our Story



Barrett-Jackson is a proud supporter of the American Heart Association and American Stroke Association’s mission. In an effort to raise funds and much-needed awareness for heart attack and stroke, Barrett-Jackson launched a yearlong corporate initiative, Driven Hearts. As a staple in the automotive world, Barrett-Jackson had decided to bring the community together, united around a common cause, to see the end of heart disease and stoke.

Collector Plates

Special Barrett-Jackson collector license plates, allowing drivers to not only display their passion for collector cars, but to know they’re helping promote awareness of heart attack and stroke. Collect all four specialty designs through 2018 and support the American Heart Association.


Barrett-Jackson drivers will now be sporting the Driven Hearts logo on their shirts, and auction attendees will notice the acronym “FAST” (Face drooping, Arm weakness, Speech difficulty, Time to call 911) around the Barrett-Jackson event sites, as a way of bringing attention to the warning signs of stroke.

Hotels for Hope

One aspect of the Driven Hearts initiative is Barrett-Jackson’s partnership with Hotels for Hope, which enables fans traveling to Barrett-Jackson events to book rooms through Barrett-Jackson, with a portion of every actualized hotel room night booked going to the AHA.

Giving Back

As a Life is Why We Give national sponsor, Barrett-Jackson will donate point of purchase funds through a ’rounding up’ at the register. They have also set up cash drops around the auction sites to make it easy for people to give.

Custom Arizona Plates

Do you live in the great state of Arizona? All-new red and black Barrett-Jackson licenses plates are on sale through the Arizona Department of Transportation for $25. To aid Barrett-Jackson Charities in their efforts to support the American Heart Association, $17 from each purchase will help further the AHA’s mission to improve the health of our community.