Are You Driven?


Barrett-Jackson knows cars. The American Heart Association knows hearts. Together we are teaming up for the Driven Hearts campaign to raise much needed funds and awareness in support of life-saving research. Will you come along for this important ride?


From educating people about the importance of heart healthy lifestyles to raising awareness about the warning signs of heart attack and stroke, the American Heart Association is honored to work together with Barrett-Jackson to create a healthier future for everyone. Together, we are slamming the breaks on heart disease and stroke. 

Give Back

By making a donation to the American Heart Association
you can help fight America’s No. 1 and No. 5 killers – heart disease and stroke.

Know The Warning Signs

Learn more about the signs and symptoms of heart attack and stroke. Knowing these warning signs could save a life. If you or someone around you is experiencing a cardiovascular emergency, quickly dial 9-1-1. In the event a person looses consciousness and stops breathing, call for help and then perform Hands Only CPR. To learn about heart disease, stroke, and what you can do to help, click here.

A number of our treasured friends in the collector car community have passed away recently as a result of heart issues, including two men very close to Barrett-Jackson. Both of these men exemplified the philanthropic spirit of car collectors and contributed much to Barrett-Jackson’s charitable efforts on the auction block. In honor of all our loved ones affected by heart disease, we are committed to supporting the American Heart Association’s efforts by helping raise money, bring awareness and promote heart health.

– Craig Jackson, 2018

The signs of a heart attack include:

  • Pressure, tightness, pain, or a squeezing or aching sensation in your chest or arms that may spread to your neck, jaw or back
  • Nausea, indigestion, heartburn or abdominal pain
  • Shortness of breath
  • Cold sweat
  • Fatigue
  • Lightheadedness or sudden dizziness

The warning signs of a stroke include:

  • Sudden numbness or weakness of the face, arm or leg, especially on one side of the body
  • Sudden confusion, trouble speaking or understanding
  • Sudden trouble seeing in one or both eyes
  • Sudden trouble walking, dizziness, loss of balance or coordination
  • Sudden, severe headache with no known cause

Inspire others to join the #DrivenHearts movement by sharing your story on social media. Together we can make a difference. So, what drives you?



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Our Story



Barrett-Jackson is a proud supporter of the American Heart Association and American Stroke Association’s mission. In an effort to raise funds and much-needed awareness for heart attack and stroke, Barrett-Jackson launched a yearlong corporate initiative, Driven Hearts. As a staple in the automotive world, Barrett-Jackson had decided to bring the community together, united around a common cause, to see the end of heart disease and stoke.

Collector Plates

Special Barrett-Jackson collector license plates, allowing drivers to not only display their passion for collector cars, but to know they’re helping promote awareness of heart attack and stroke. Collect all four specialty designs through 2018 and support the American Heart Association.


Barrett-Jackson drivers will now be sporting the Driven Hearts logo on their shirts, and auction attendees will notice the acronym “FAST” (Face drooping, Arm weakness, Speech difficulty, Time to call 911) around the Barrett-Jackson event sites, as a way of bringing attention to the warning signs of stroke.

Hotels for Hope

One aspect of the Driven Hearts initiative is Barrett-Jackson’s partnership with Hotels for Hope, which enables fans traveling to Barrett-Jackson events to book rooms through Barrett-Jackson, with a portion of every actualized hotel room night booked going to the AHA.

Giving Back

As a Life is Why We Give national sponsor, Barrett-Jackson will donate point of purchase funds through a ’rounding up’ at the register. They have also set up cash drops around the auction sites to make it easy for people to give.

Custom Arizona Plates

Do you live in the great state of Arizona? All-new red and black Barrett-Jackson licenses plates are on sale through the Arizona Department of Transportation for $25. To aid Barrett-Jackson Charities in their efforts to support the American Heart Association, $17 from each purchase will help further the AHA’s mission to improve the health of our community.